Boost patient numbers with better design
- On 25/10/2016
Creating a better patient experience through good design can increase your patient numbers. Here’s how…
Is my condition serious? What will the doctor think of me? Is the person next to me contagious? These are the types of things that run through a patient’s mind when counting down the minutes till they hear their name called – all of which can add to the overall stress of the situation.
Fortunately, there are ways to create a calmer, friendlier environment. (And it doesn’t have to be that expensive.)
Unfortunately, this is not a ‘one-size fits all’. Couches might seem friendly and relaxing for some patients, but could be difficult for patients with mobility problems to sit down and get up from. If you’re serving a diverse patient base, you might want to consider offering a variety of seating options. If you have the space, consider clustering the chairs as you would in a living room. Arm rests have been proven to provide a sense of separation (albeit minimal) and will encourage people to sit down next to someone already seated.
Plants are not only pleasant to look at, but can improve the air quality. Green walls can also make attractive room separators – dividing the waiting room from the hallway to the doctors’ rooms for instance. Green walls also help to create a sense of privacy if using as a separator between consulting rooms and the waiting room.
Everyone likes magazines, right? Sure, but not when they’re three years old. One can’t help but wonder how many hands (with sick germs) have rifled through that dog-eared copy of Reader’s Digest. Also, give people a variety of magazines that will appeal to your demographic. If you have a lot of young families, put out some parenting magazines. Older patients? Can’t go wrong with a good gardening magazine. This might sound quite trivial, but patient survey after patient survey always indicates this is the type of thing that matters.
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