Working with your patient demographic
- On 06/10/2016
Your patient demographic may hold the key to making your general practice more profitable.
With no end in sight to the Medicare freeze, many GPs are looking to develop services that will deliver a profitable return.
But which services to add? The best way to determine which services will appeal to your patients is to gain a greater understanding of your patient demographic. By understanding the health needs of your community, you can develop services that will not only deliver quality care, but increase your business’s income.
The Future Practice campaign has revealed any different models and innovative ideas from colleagues around the state, some of which we have listed below:
Healthy kid checks
Whilst no longer attracting an MBS rebate, many practices report that they continue to do these preschool entry assessments and apply a small charge – around $20 to $25. Families tend to have these checks performed around the time of the 4 year old immunisations, which coincides with the time period in which many are deciding whether their child is ready for school. An assessment such as this can greatly help with the decision making processes.
Injured worker programs
If your practice is located in close proximity to light industry, then there is an opportunity for you to become a preferred provider for injured workers. This can be extremely effective if your practice is multi-disciplinary and can offer a complete care program that includes specialist or allied health. Alternatively, you could approach neighbouring allied health practices and join forces to develop these services.
Baby massage classes
Do you have a high demographic of young families? Are your nurses midwives? This innovative idea is low cost and easy to facilitate. It can also incorporate a growth check for young babies and may bring foot traffic to your practice as your patients bring along friends to participate.
Are you working to your demographic?
The billing model that you choose will depend on a range of factors. Future Practice and the AMA NSW have developed a web tool to quickly and easily test the long-term financial sustainability of your practice. Check your practice now: