- On 11/08/2016
A patient filled out a form. After Name and Address, the next question was “Nearest Relative.” She wrote “Walking distance.” #joke
What does this have to do with Twitter? Absolutely nothing, except that it is less than 140 characters. See, Twitter can be FUN! It doesn’t have to be this confusing thing that Millennials have created to keep the rest of us on the outside looking in.
You’re probably still asking what’s the point? Well, let’s get in our time machine and head on back to 1995 when a lot of businesses said, ‘what’s the point of having a website?’ And now where are those businesses? Let me see… I’ll just have a quick search on Google, oh yeah, right – they don’t exist anymore.
Need more persuasion? Twitter allows you to find like-minded people to expand your network and gives you an opportunity to bond with complete strangers over common interests and ideas and participate in important conversations of interest.
Ok, you’re now sold on Twitter’s necessity, but you’re saying, ‘I still don’t understand how to do it?’
There are so many quick, easy, fun guides on how to learn about the basics of Twitter that you’ll totally not regret spending an hour of your time reading the basics. Try one of these:
Who better to explain the ins and outs of this communication platform than the makers themselves! Want the microwave version? Check out their pictorial guide “The Story of a Tweet” for a 30-second tour.
A 10-minute short guide about Twitter that includes heaps of fun facts. For instance, did you know that bird in Twitter’s logo is called Larry? After Boston Celtics basketball player, Larry Bird?
This is the long guide to Twitter. Read this and you’ll be awarded Twitter Master status.
Now you’re ready to get started. Take about 30 minutes to set up your profile. Think pithy, exciting, accurate… let people know what industry or niche group you belong to. Include your accomplishments (without sounding all ‘look at me, I’m so wonderful’). And don’t forget the best part of all – create your very own hashtag or another handle in your bio!
Now you’re ready to let your Twitter adventure begin. If you want get noticed, you’re going to have to start posting. Every day. Monday, Tuesday, Wednesday…. pretty much all the days of the week. Once you get some traction, you can take your foot off the gas a little, but at first you need to give people a reason to follow you. Build it and they will come (#fieldofdreams #kevincostner). That’s another thing – try to use at least two hashtags.
And sometimes in order to lead, you must follow. Pick a couple people each day to follow – this keeps your activity up and helps align you with the right people within your space. Try to keep the number of people you are following less than your number of followers – you look a lot cooler that way. Follow the big names in your industry and then follow the people that they follow. It’s also courteous to follow anyone who has started following you. Manners cost nothing!
Retweet interesting tweets that align with your brand. And if anyone retweets you, click the star on the tweet to show them you appreciate that exposure.
Good luck on your Twitter adventure!