Why you should expand your social media presence
- On 05/05/2016
The first question many doctors ask themselves when it comes to expanding their social media presence is ‘why bother?’
It can seem like another chore on a long list of daily activities you’ve got to get through to keep your business running, but there are some very compelling reasons to put in the effort.
The biggest reason is probably because social media is a major part of your patients’ lives. Globalwebindex.net reports we spent over six hours online each day in 2014, and 28% of our online time was spent on social networking, while 13% was spent on micro-blogging, which includes activities such as Twitter.
Social media is not only another avenue to connect with patients; it’s also a great way to connect with peers. Check out www.socialmedia.org.au/networking-peers/ for some good ideas on how to connect with the Australian GP Twitter community. Dr Edwin Kruys created a list of Australian GPs who are active on Twitter, which can be found here.
Social media is also a fantastic way to share knowledge. FOAM (Free Open Access Meducation) is a globally-accessible crowd-sourced educational resource and is a collection of many different platforms – it includes text documents, photographs, blogs, podcasts, tweets, online videos, and more.
While you shouldn’t be afraid of social media, it is important to know the rules to ensure to you are always on the right side of the line. Check out these guidelines for more information.